Q Explain your media strategy by using the five Ms. (markets, money, media, mechanics, and methodology)
If so, how and how would you measure the results?
Market that body shop is target are womens. Money: the budget of the company is high for advertisement as they are already a well-established company. For the fastest growing social media channels are used by the company to create customer awareness Mechanics: They are using micro scheduling for their production schedules. Methodology: reach and frequency is the common factor of methodology. Body shop customer reach is global. They are targeting women globally.
